Hi!
I’m Morgan Rodgers and I’m passionate about social media and design! I love to create content and let my creativity shine through my work. Get to know me and my work!
Let’s connect on LinkedIn!
Check it out!
Here is an overview of all of my professional work categorized by each company.
City Savvy Luxembourg
lifestyle, food & drink, travel
Executed all original content on social media for City Savvy Luxembourg as well as creating a content strategy from ground up
Increased engagement by 270% and boosted reach by 130% on @city_savvy_lux Instagram in first 30 days
Trending Sounds for Brand Promotion
Tracking trending sounds, brainstorming ideas, capturing content, editing content.
Restaurant & Event Reels
Finding sounds, brainstorming ideas, capturing content, editing content.
Top 5 For The Weekend
I created this segment that was posted every Thursday to show our followers what they could look forward to that weekend in Luxembourg. The post featured the same 5 categories every week: Family Fun, Immerse Yourself, Event of the Week, Dine Out, & Grab a Drink.
CSL Social Media Branding
I created Social Media Branding templates, cover photos and guidelines regarding how the brand would post on social media as it did not exist at the company before.
Utilizing Magazine Content
on Social Media
City Savvy Luxembourg had a print magazine, Education & Family Guide, this content was not being promoted on social media, so I decided to create social friendly graphics based on content from the print.
Giveaways and Local Business Shout Outs
CSL frequently used giveaways with local businesses to gain new followers and keep the current ones engaged.
CSL would feature local businesses in our posts and here is an example.
LUX wmn
women empowerment, networking, entrepreneurship
Executed all original content on social media for LUX WMN as well as creating a content strategy from ground up
Utilized Mailchimp for event notifications and newsletter creation, optimizing customer communication.
Elevated account reach on @LUXWMN by 400% and post engagement by 50% in first 30 days
LUX WMN sold print and digital magazines as well as LUX WMN merchandise like candles, T-Shirts, and stickers. Skills: Tracking trending sounds, brainstorming ideas, capturing content, editing content.
LUX WMN Library Loves
This series featured women artists of all kinds. The series would feature women podcasts, books, musical artists, etc.
LUX WMN Club
LUX WMN Club is a networking club for women in the Luxembourg area. The Club was inaugurated during my time with the company. I helped plan the events, create graphics, email newsletters and invitations. We had multiple events during my time and I would help plan activites during the event as well as coordinating logistics throughout the day of.
Brand Values
I believe it is very important for a brand to showcase their values to their biggest fans. I created these brand value posts to show what LUX WMN is all about.
Important Women’s Topics: Mental Health
Spotlighting topics that are issues in our world was so important to LUX WMN. I conducted research about each topic and broke it into bite size graphics. These posts are about bringing awareness to the issues that so many women face on a daily basis to get conversations started.
Important Women’s Topics: Victim Blaming
Important Women’s
Topics:
News from the Week
Important Women’s Topics: Parental Leave
Dooley social studio
full-service social media studio, original content creation
Developed and executed a monthly content calendar, proposing, creating, and publishing creative content across company social media channels.
Designed multiple Reels on @shoprookwood that achieved over 7K views with less than 2K followers
Drove digital growth through strategic utilization of Instagram Reels, ideating, producing, and editing content tailored for clients in restaurant, beauty, personal care, and retail sectors.
Creating the team’s voice on social media. Creating content for social media beginners, novices and experts through series of tips and tricks from industry news, our team and more.
Recurring Posts
Every month featuring one of Dooley’s clients to showcase the amazing work of the team and highlight a great brand.
Every month Dooley Noted , would have a new blog post. I would create graphics on the most engaging content to look out for.
Fun Team Culture Reels
Client: Rookwood Commons @shoprookwood
Rookwood Commons is a unique shopping and dining experience in Cincinnati. These Reels feature shopping and dining located in Rookwood. Brainstormed ideas, shot content and edited content weekly for this client.
Client: Gold Star Chili
Client: Tom & Chee
Morgan Rodgers Personal Brand
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Meet Morgan
Hi everyone, I’m Morgan! I am a recent graduate of Miami University where I earned a Bachelor of Arts in Emerging Technology in Business and Design. I am open to work in the social media marketing field.
In my free time, I love to try new restaurants, travel anywhere and everywhere, and spend time with my family, friends, and adorable dog, Cece. If you would like to work together, connect with me on LinkedIn!